Posted by: montegroup | February 24, 2009

Success With Web Analytics

More and more companies are shifting budget online because of its efficiency and ability to easily track success; especially now in these tough economic times.

However many companies are running into issues such as lack of clear objectives and internal politics.

This is my personal list that can help you have success with your web analytics.

1. you need a champion in IT
2. you need the buying of management & marketing
3. set clear KPI’s (key performance indicators)
4. measure and test. No test is a failure
5. make decisions on the data

There are certainly more pointers or key areas to focus on, but the 5 above should get you on your way.

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