Posted by: montegroup | August 7, 2008

Travelocity Experience Finder

The Travelocity Experience finder is quite hidden as it still in beta mode, but it is very powerful as it gives users the ability to search by experience or theme similar to what Canada Tourism has done.

Besides being able to search by experience, you can also search by Destination and Product Type.

Though the maps under each experience are not great, it does provide users with a sense of location; I think if they could enhance the maps it would really improve the overall user experience.

However the maps found under Tools are fantastic; you are able to overlay the map with Hotels, Activities, Museums and much more.

Another cool feature is the wish list where you can add hotels, activities or vacation packages.

Overall I think Travelocity has done an excellent job with this initiative; from a PMO or DMO perspective there are many ideas that can be taken, such as building a web site that will allow your users to search by experience or incorporating a map that can be overlaid with experiences chosen by the user to having a wish list – the one thing I would add is a viral component where users can share their wish list with family or friends.

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