Posted by: montegroup | August 6, 2008

Digital Video Ad Serving Template (VAST)

Just last week IAB announced the release of VAST; the goal is to standardize the communication protocol between servers and video players.

Digital Video Ad Serving Template will allow compnies to build digital video players and ad servers that have the same interfaces and speak the same standard language.

One of the key goals is that video players will attempt to align impression tracking with the IAB Digital Video Impression Guidelines.

Click here to learn more about VAST and to download documentation.

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