Posted by: montegroup | May 9, 2008

Revised Ad Guidelines by IAB

The Interactive Advertising Bureau just released revised ad guidelines for some standard Ad units and Rich media ads.

I think this is great as not all ads have standard guidelines given how quickly rich media ads have evolved; this should really help with the media buying process and should hopefully reduce production costs.

Here is a link to the release from IAB where you find more details and also info on how to provide feedback as there’s a 30 day window to do so.


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