Posted by: montegroup | February 28, 2008

Spanish Church Goes Mobile

The largest Spanish speaking church in Canada has just launched a mobile version of their site in order to meet the growing demands of its members.

As we all know mobile is in most conversations along side web 2.0 and social media; in most cases many marketers aren’t sure how to act on these trends.

For El Redentor Baptist church, Monte looked at how users were interacting with the main web site and validated the conversion metrics; by doing this it ensured that these key areas were covered on the mobile site.

As you might know when it comes to developing a mobile site, you’re not going to convert your entire site to a mobile version. For tour operators this may mean making travel guides easily available on phones, ensuring that itinerary details and package details are optimize for mobile.

The key should be your conversion or success metrics; focus on these and develop your mobile site on these findings – remember you don’t have to optimize your entire site for mobile.


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