Posted by: montegroup | October 18, 2007

Why the Dragon Boats?

I’ve had a couple of people email me asking me about the top image of the two dragon boats racing; the common question is why?

The picture was shot at Harrison Hot Springs about a year ago; when I took the picture I thought it was a nice shot but putting more thought into it, I think it represents a metaphor of online marketing…how you ask?

Well, the internet is a big space similar to the lake…many things are going on in both. The boats represent you and your competitors; you choose your direction, team members and mainly your strategy.

You see in dragon boat racing having a good team is key, but the strategy is crucial to success. Online marketing is very similar, you need to set goals and objectives, find a good team (whether in-house of via an internet marketing agency) and the crucial piece, the strategy. The right strategy will set you apart from your competitors.

So now that you know the story behind the picture, let it inspire you! Set your goals, and develop a strong online marketing strategy that will set you apart from the rest.


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