Posted by: montegroup | October 16, 2007

Alexa Ranking -What Does It Mean?

I get many people asking me about Alexa and what to make of the ranking information found here.

The first thing I tell them is that this is the wrong place to be measuring their web site traffic; for this you need to be looking at you in-house web analytics.

Checking for backlinks, again this is the wrong place to be checking for this; use Google webmaster tools, if you’re not sure what to do, consult an internet marketing agency.

I think the best way to use Alexa is as a competitive tool; check on your competitors, see how they are doing and measure yourself against them. Though this is not the best place to check your backlinks, do look in here and perhaps you may find a site that is driving key traffic to your competitor’s site.

There are other competitive tools out there, such as hitwise, but they are pricey.

Alexa Ranking Graph

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