Posted by: montegroup | October 5, 2007

How much is that keyword?

I thought I would touch on this topic as I’ve had a couple of people ask me about the cost of keywords over the last couple of weeks.

Yahoo with their new Panama, took away the ability to see what your competitors are bidding; Google has never offered this, so the best way to find an idea on cost is to run a small test campaign.

Most PPC management companies will run this for you to give you an idea on avg. CPC and expected budget. In addition, good SEO companies will run PPC campaign in order to perform keyword research for international markets.

Now for those trying to make money on Adsense, a small PPC campaign will give you an idea of what keywords are the most expensive; with this info you are now armed with the knowledge needed to write content that ensures ads for these expensive keywords show up on your site.

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