It’s not a surprise that Internet usage in Canada continues to increase. In a latest report published by eMarketer last month it shows that overall usage is up nearly 6% since 2007 to over 24 million unique visitors per month.
This is an amazing stat given that the total population of Canada is just over 33 million.
So what that this mean for small business? The answer is simple. If you are not online already, you should be. And if you are online, you should review your marketing strategy and ensure that you are putting enough attention to online marketing.
I am often asked by clients about shifting budgets from offline to online; many are afraid as in some cases they have been doing the same thing for years.
So how do you take that step from offline to online?
1. Look at your competitors and see what they’re doing. If you need any validation, you’ll likely get it from here.
2. Measurement. Online can is very measurable. Update online forms and ask users to provide the referral source, or look at your web analytics or if you are doing the transactions on the phone just ask.
3. Start with a small budget and measure. Be sure you give the test a minimum of 3 months (depending on budget) and be proactive by optimizing.